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90% new Internet businesses fail without having a bite of profit pie-
Where do you want to stand? If you want to be a part of 30%, this blog is for you.
Merchants like you need the audience to sail through the grueling competitive market, Search Engine Optimization (SEO) is the one effective strategy which will help you to find your prospective audience.
What is SEO?
According to the Wikipedia, the Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.
Why choose search engine as your marketing channel?
There are 6,586,013,574 searches a day worldwide.Dissemination of information, seeking solutions or shopping- search engine is a major marketing channel for modern consumers.
And they visit search engine with an intent. 89% of customers begin their buying process with a search engine. Even when they are not buying, search engine acts as the credible research center. 81% of people perform some type of online research before making a large purchase.
With these figure in favor, the search engine is one of the most viable digital marketing channels, if not the best.
Benefits of SEO
To collect all these brownie points, you have to make your website worthy to be searched and ranked.
What happens when you abandon SEO?
There are 60,223 Google searches in 1 second. And against every search query, Google provides tons of information related to that query.
A query on “bag” in Google gets whooping 1,270,000,000 results. One who has failed to make it to the first page will get less audience-attention. Because, as per the stat, 75% of people never scroll past the first page of search engines.
Not just the place in search results page (SERP) holds substance but the ranking is equally important.
18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.
So, if you fail to make it to the first page, your website will have fewer visitors. While a place on the first page will draw maximum visitors.
How does the search engine work?
Before you jump to #SEOhacks, it’s better to know how the search engines work. Google has a three step process-
Crawl- Google bots crawls the web pages to process information.
Index– Indexing is the process of adding web pages into Google search. Google, based on data generated during crawl time discovery to make indexing process.
Ranking– Search engine ranking refers to the position at which a particular site appears in the results of a search engine query.
SEO optimization makes your website easy to crawl, indexing and better ranking. Let’s know the secret sauce-
What are the most important ranking factors?
According to SEO expert Brian Dean, Google has 200 ranking factors. No need to freak out, we have come forward to trim the list for you. Roll your sleeve now-
1. Check Your Website Speed:
A website that loads quickly have a better chance of conversion while bounce rates (visitors who navigate away from the site quickly) increase by 50% if your website takes 2 seconds extra to load.
79% of online shoppers have said they won’t go back to a website if they’ve had trouble with load speed.
Optimizing your website speed is the first SEO challenge to overcome.
Check you website speed now- https://developers.google.com/speed/pagespeed/insights/
2. Spread your digital presence across all devices:
Today, mobile and tablet browsing have risen to 51.3% of all web browsing instances versus desktop’s 48.7%. The mobile phenomenon is now prevalent across all the industries-
Due to the rapid growth in mobile users, Google has officially added it as an important ranking factor-
Long narration short. Go mobile right now.
3. Good Link Structure and Sitemap:
In layman’s terms, an internal link is one that points to another page on the same website. Search bots need to crawl across the websites to find the desired content against specific search queries. To do that they need access to a crawlable link structure.
Here Matt Cuss, the former head of the web spam team at Google has a message for you-
The XML sitemap is another important factor which makes the job easy for the search bots. The sitemap works as the map or a blueprint to the search bots, help them to go through all the web pages.
4. Link Building:
Link building is the process of acquiring hyperlinks from other websites to your own.
Before the emergence of new ranking factors, Google has Page Rank, an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. Years have passed but the Page Rank is still one of the important SEO factors.
Search bots do not just look at the content of the page; they also look at the number of links pointing to that page from external websites and the quality of those external websites. The more high-quality websites that link to you, the more likely you are to rank well in search results.
Besides winning high SEO scores, the link-building has other perks-
5. Identify Best Keywords For Your Business:
The keyword is the search query made by the users. When you are able to decipher the keywords to get your targeted audience attention, you have hit the bulls’ eye. As per the ace SEO expert Rand Fishkin –
6. Optimize your Website with Keywords
So, where you can use keywords?
Start with the URL. The web address for the page (i.e. www.yoursite.com/mention-your-keywords-here) is a good place to add keywords as one can use them without being creative.
Title Tag- Title tags are a major factor in helping search engines understand what your page is about. It should be optimized for the keyword.
Make sure your main keywords for the page are in your <h1> tags. The header gives an idea of the web page to the audience.
The concise summaries of web pages are known as the meta descriptions.
It’s better to treat them as the ad-copy than a goldmine for SEO perks. Why so?
Keywords rich meta description compels the visitors to click the results. That’swhy Google and other search engines bold keywords in the description when they match search queries.
Website Body Content:
The web pages are generally considered as the keyword playground. However, one must be aware of the keyword density. With every update, Google has batted for more fresh, updated, natural and relevant content which will genuinely help the users. Keywords stuffing is a BIG NO.
Why you need an expert?
Can you do the optimization task all by your own? Of course, anyone can do SEO. But, remember, the search engine optimization is a consistent and time-consuming process. Are you ready to compromise your busy schedule with added SEO task? On top of that, you take one miscalculated step, Google will show the red card. Once you get penalized, it’s really hard and painful to retrieve the website to gain better ranking. Whereas the experts know every nook and corner and they have both the experience and secret mantras to streamline the SEO process in a more scientific way.
So, do you want to be an SEO pro by making your website a testing lab or leave it to the able hands? The ball is on your court.