Performance Marketing

Stop paying for clicks. Start paying for customers.

Running ads isn’t the hard part – spending your budget wisely is. We plan, launch and manage paid campaigns across Google, Meta and LinkedIn that are built around one number: the cost of an actual customer, not just a click.

Hire Us
Book Strategy Call

Every rupee tracked back to a real enquiry or sale

You’re spending on ads. You’re just not sure it’s actually working.

Issue 01

You don’t know your real cost per customer

You can see spend and clicks, but not what it actually costs to win one paying customer.
Issue 02

Leads come in, but they’re the wrong fit

Plenty of form fills and calls – but most aren’t people who were ever going to buy.
Issue 03

Campaigns were set up once and forgotten

No one’s actively managing bids, budgets or targeting – so performance quietly decays.
Issue 04

The landing page doesn’t match the ad

People click expecting one thing and land somewhere confusing – so they leave without acting.
Issue 05

You can’t tell which platform is worth it

Google, Meta, LinkedIn – spend is spread thin with no clear view of what’s actually paying off.
Issue 06

People who almost bought just disappear

Visitors who showed real interest never see your brand again – no follow-up, no second chance.
And much more….

We manage paid campaigns around one goal: profitable customers, not vanity clicks.

Every campaign we run is planned backwards from what a customer is actually worth to your business – then built, targeted and optimized to acquire them at a cost that makes sense.
1

We map how your systems currently work

The right platform and audience for your specific business – not spend spread thin everywhere at once.
2

We build campaigns and pages that match

Ads and landing pages designed together, so what someone clicks is exactly what they land on.
3

We track spend all the way to the sale

Proper attribution so you know exactly which campaigns are producing real customers, not just clicks.
4

We bring back people who almost bought

Remarketing that keeps your business in front of interested people until they’re ready to act.

What’s Included

01

Platform & audience strategy

The right mix of Google, Meta and LinkedIn based on where your actual customers spend their time.
02

Campaign setup & creative

Ads built and structured properly from day one, aligned to what your business actually sells.
03

Landing page alignment

Pages built or optimized to match exactly what each ad promises – reducing wasted clicks.
04

Conversion tracking & attribution

Set up so every enquiry and sale is traced back to the exact campaign that produced it.
05

Ongoing bid & budget management

Active, hands-on management – not a “set once and forget” campaign quietly losing efficiency.
06

Remarketing campaigns

Bringing back visitors who showed interest but didn’t convert the first time.
07

A/B testing

Continuously testing ad variations to find what actually performs best for your audience.
08

Plain-language monthly reporting

Clear numbers on spend, leads and cost per customer – explained, not just delivered as a spreadsheet.
09

Ongoing optimization

Regular refinement based on real performance data, month over month.

How We Work

01

Understand your customer & goals

What a customer is actually worth to you, and what “success” needs to look like for this budget.

02

Choose the right platforms

Where your actual buyers are, not every platform spread thin at once.

03

Build campaigns & matching pages

Ads and landing pages designed together so the experience stays consistent from click to conversion.

04

Launch & track everything

Full conversion tracking set up before spend goes live – so every result is measurable from day one.

05

Optimize, weekly

Active management of bids, budgets and creative based on what’s actually converting.

06

Report, in plain language

Clear monthly numbers on what you spent, what it produced, and what we’re changing next.

Why The Grey Parrots

15+

Years in web & growth

Campaigns built by a team that also understands the website and business behind them.
0

Full tracking, always

We never run spend without proper attribution in place – you’ll always know what’s working.
1

Team, end to end

The people who build your campaigns are the people managing and reporting on them.
30d

Post-launch support

Not clicks, not impressions – the number that actually reflects business impact.

Ad spend without tracking is a guess wearing a budget.

When campaigns are properly targeted, tracked end-to-end, and paired with a landing page that actually matches the ad, the typical shift isn’t just more clicks – it’s a lower, clearer cost per actual customer, and a much better sense of which channels deserve more of your budget.

Less

Cost per qualified lead or customer

More

Lead quality & sales-readiness

More

Clarity on which channels actually work

Less

Budget wasted on clicks that never convert

Who We Build For

eCommerce & Retail
Education & Training
Professional Services
Healthcare & Clinics
B2B & Manufacturing
Local & Growing Businesses
How much should I be spending on ads?

It depends on your industry, goals and what a customer is worth to you. We’ll recommend a realistic starting budget in your free ad account review — never a one-size-fits-all number.

I already run ads myself. Can you just review what I have?

Yes — a free ad account review is exactly for this. We’ll look at your existing campaigns and tell you honestly what’s working, what’s wasting budget, and what we’d change.

How quickly will I see results?

Paid campaigns can start producing leads within days of launch, but reaching an efficient, optimized cost per customer typically takes 4–8 weeks of active management and testing.

What if leads come in but don’t turn into sales?

We track all the way to actual outcomes, not just form fills — so if lead quality is the issue, we’ll see it in the data and adjust targeting, messaging or the landing page accordingly.

What does this cost?

Our management fee is separate from your ad spend, and depends on the scope and number of platforms involved. You’ll get a clear, fixed proposal before we start — your ad budget stays entirely yours and visible to you at all times.

Do I need a new website before running ads?

Not necessarily. If your current site or landing pages can convert well, we’ll work with what you have. If they can’t, we’ll tell you clearly — and can help fix just what’s needed, not push a full rebuild.

Client Speaks

15 Years of Experience. Proven by the Numbers.

We turn experience into measurable growth, lasting partnerships, and results that move businesses forward.

300+
Happy Clients
99.8%
On-Time Delivery Rate
4.9/5
Average Client Rating

One of the best WordPress website Development Company …

Can’t say enough about the quality of work that this team provides. We will continue to work with them.

Chris Hanson
Creative Director at Barbells for Boobs

A great, professional team to work with …

They are extremely knowledgeable and go the extra mile to answer requests, even tedious ones. I would recommend them to anyone in a heartbeat. A pleasure to work with!

Roula Ghalayini
Founder and Creative Director of Rula Galayini

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